How to sell your house in winter!

Winter in estate agency is seen by many as a time for putting your feet up and waiting until the New Year for buyers to re-emerge from property hibernation.

The truth is that buyers no longer need bright summer evenings, or weekends to view houses.

With every property being on the internet, buyers can view from the comfort of their own homes in front of their warm fires, any time of day or night.

So what can you do to entice people to buy in winter.

The first thing is to make the marketing of your house look current and seasonal.  Daffodils in photographs immediately tell people that your house has been on sale for months.

Secondly, motivate your agent.  Ask them to come up with some new ideas.  Open house viewings perhaps.

Third, offer an incentive for somebody to buy your house before a certain deadline.  A 5% discount for an agreed sale prior to the end of February perhaps.  That should help to get people moving. 

You can always ask for a similar discount on your next purchase to mitigate the discount.

Lastly, consider using Virtual Reality viewings.  New technology employed by Belong, allows us to create a virtual walk-around of your property so that buyers can view before they view, meaning serious buyers will venture out on those chilly afternoons.

So, if you are serious about selling your house this winter, perhaps give us a call and see how we can help you?